Trade shows are a great way to get the word out about your business and to connect with your existing customers and clients. Trade shows can also cost a lot of money in terms of travel, hotel, registration and all of the supplies you need to make everything a success. Research ways to save yourself money and get the most out of your trip if you know that you’ll be attending a trade show soon.
Plan in Advance
Even though it seem obvious that you’ll want to pay for supplies for your trade show in advance, you’d be surprised at how many individuals wait until the last minute to order backdrops, signage, pop up displays and show booth items. The truth is that many businesses actually bid out for banners and supplies weeks before the trade show, but wait until a few days before the event before they place their orders. The increased pressure goes hand-in-hand with the increased cost, so you’ll want to start preparing for trade shows several months before the date of the actual show.
Ask for a Discount
As you’re making arrangements for banner printing, be sure that you check on discounts for your order. Even if display printing companies have preset systems built right into their pricing database, there’s still no harm in asking about discounts. In particular, you’ll want to ask for discounts on trade show accessories, kits and packages. You’ll also want to ask the display printing companies if they have an excess inventory of trade show items such as literature racks, pop-up tables, trade show podiums and banner stands that they’re willing to part with for a cheaper price. By planning everything in advance, you’ll also give yourself plenty of time to negotiate discounts.
Think about the Weight and Style of the Fabric
You’ll be able to get the fabric for your pop up displays and banners in several different weights and styles. Currently, there are more than 100 options to choose from when it comes to fabric blends and fabrics that can either be dyed or printed. If you’re unfamiliar with banner weight and fabric weight, both are measured in square feet. For example, a 10 square foot 8 ounce sheer nylon dye dub or fabric weighs 80 total ounces while a 4 ounce poplin blend will only weight 40 ounces. Heavy fabrics and knitted fabrics weigh upwards of 11 ounces, which means that getting a fabric that’s lighter won’t require as much material or as much money. You’ll also change the price by altering the display style types.
If you’re looking to have a dye sublimation on silk for your banner, it’s going to cost you quite a lot. You’ll be able to save yourself some money by opting for an artistry type fabric backdrop that still manages to look like satin but won’t cost as much for the cost of printing. A professional and experienced trade show event printing company will be able to show you all of your options for materials.
By saving money on trade shows, you’ll be able to attend more of them and get the word out about your business to a larger audience.