I love watching the Superbowl. And I love that we live in a free market society. I think it’s amazing that nearly anyone who wants to start their own business here can do so, regardless of money or experience. When I started my freelance writing business, it cost me only Internet access to get it up and running – and that’s free at most local libraries. I say these things to preempt that this post is not meant to be a slam against the Superbowl, against advertising and media or against the free market system, which I thoroughly support.
However, every single year when we watch the big game, I can’t help but think about how much money is going out of corporate pockets, and how much bigger of an impact that money could have on the world than it does via a 30-second ad. In that vein, I thought I’d share what 4.5 million dollars (the cost of one 30-second Superbowl commercial) could do for those who are suffering in this world.
Who knows: maybe one day corporations will start matching the money spent on their Superbowl ads with an equal amount of money donated to a worthy cause. Read the full story »